I was a rookie reporter in the 00s

Chapter 239 Research and Development of Specialty Products

After weathering the storm, business at Zhang Wanqing's bun shop has gradually recovered and is only getting better. Every morning, a long line forms outside the shop, with people flocking from far and wide hoping to get a taste of the legendary "Internet-famous buns." Zhang Wanqing and her family are busy as ever, their faces beaming with happiness.

"We can launch some special products to attract more customers," Fu Siyuan said, his eyes showing seriousness. "First, we will collect customer feedback through various channels, and then launch a few special products, such as the 'Century Heritage' series of steamed buns and the 'Seasonal Limited Edition' series of steamed buns. The 'Century Heritage' series of steamed buns retains traditional craftsmanship and is suitable for older people, while the 'Seasonal Limited Edition' series of steamed buns combines modern flavors and is more suitable for young people. What do you think?"

"That's a good idea." Zhang Wanqing smiled slightly, her eyes full of anticipation. "We can first understand their needs through social media and customer feedback."

"We can also set up suggestion boxes in the store to collect customers' suggestions," said Li Wei.

They posted questionnaires on social media to collect customer feedback. At the same time, they set up suggestion boxes in the store to encourage customers to make suggestions. After some efforts, they collected a lot of feedback.

"Wanqing, look, these feedbacks are very useful." Fu Siyuan held a feedback report, his eyes full of excitement. "Many customers hope that we can launch some traditional flavors of buns, while some customers also hope that we can combine modern tastes and launch some novel products."

"Well, these feedback information is very helpful to us." Zhang Wanqing said.

Based on the feedback they received, Zhang Wanqing and her friends began developing specialty products. They decided to launch a "Century Heritage" series of steamed buns and a "Seasonal Limited Edition" series. Zhang Wanqing's mother, Li Yuehan, personally oversaw the creation of each steamed bun, ensuring it retained traditional craftsmanship while incorporating modern flavors.

"Mom, we've preserved the traditional craftsmanship of this 'Century Heritage' series of steamed buns, so they have a richer taste." Zhang Wanqing said with a smile, holding a basket of freshly steamed buns. "What do you think?"

"Yeah, not bad." Li Yuehan smiled slightly, with satisfaction in her eyes. "This bun retains our family's traditional craftsmanship and is suitable for older customers."

"What about this 'seasonal limited edition' series of buns?" Fu Siyuan said with a smile, holding a basket of fresh buns. "We've combined modern flavors and added some novel ingredients, making the taste even more refreshing."

"Well, this bun is also very good." Li Yuehan smiled slightly, with admiration in her eyes. "This bun combines modern tastes and is suitable for young people."

"That's great." Zhang Wanqing smiled slightly, her eyes brimming with excitement. "We'll start preparing for the promotion right away."

Zhang Wanqing and her team immediately took action. They released previews of their featured products on social media, attracting a large number of followers. They also set up a display area in the store to showcase the production process and raw materials of the featured products.

"Wow, Zhang Wanqing's bun shop has launched special products," one customer wrote on social media. "The 'Century Heritage' series and the 'Seasonal Limited Edition' series sound very tempting."

"Thank you for your attention," Zhang Wanqing replied in the comment section, her eyes full of gratitude. "We will continue to work hard to bring you more delicious buns."

With the launch of their specialty products, Zhang Wanqing's bun shop became increasingly well-known. Many customers came not only for the taste of the buns, but also for the shop's heritage and culture. Zhang Wanqing and her team realized the immense power of branding and decided to further enhance its influence.

"Wanqing, we can further expand the influence of our brand by hosting events." Fu Siyuan said, his eyes revealing a seriousness. "We can choose some prosperous locations and hold more events."

They further expanded the brand's influence by hosting events and also attracted more customers through social media.

"Wow, Zhang Wanqing's bun shop is really delicious," said a customer after sampling the buns at the event. "Their buns are not only delicious, but also made in a clean and hygienic process. They carry the hard work and memories of generations."

"Thank you for your recognition," Zhang Wanqing said at the event, her eyes full of gratitude. "We will continue to work hard to bring you more delicious buns."

As the event was held, Zhang Wanqing's bun shop became more and more well-known. More and more customers came to visit, and the business was booming.

"Wanqing, we can use the interactivity of social media to attract more customers. We can regularly publish some interesting content, such as the production process of buns, behind-the-scenes stories, and even some customer feedback. We can also use the advertising function of social media to expand the brand's coverage." said Fu Siyuan.

"That's a good idea." Zhang Wanqing smiled slightly, her eyes full of anticipation. "We can also hold some online activities, such as the 'Best Customer' selection, to increase customer participation."

Zhang Wanqing began posting interesting content regularly. They shared information on social media about the bun-making process, behind-the-scenes stories, and even customer feedback. This content not only attracted a large number of fans but also increased customer engagement.

"Wow, Zhang Wanqing's buns are really delicious," one customer wrote on social media. "Not only do they taste great, they're also made cleanly and hygienically, and they carry the hard work and memories of generations."

At the same time, they also released some behind-the-scenes stories, such as how Zhang Wanqing's mother Li Yuehan inherited the craft, and how Zhang Wanqing and her team worked hard to enhance the brand's influence. These stories not only increased the brand's affinity, but also allowed customers to have a deeper understanding of the brand.

"Wanqing, your family's bun shop really has a lot of stories," one fan wrote on social media. "Each basket of buns carries the hard work and memories of several generations. It's really touching."

"Thank you for your support," Zhang Wanqing replied in the comments section, her eyes filled with gratitude. "We will continue to work hard to pass on our craftsmanship and culture."

They also hold some online interactive activities, such as the "Best Customer" selection. They invite customers to share their stories and photos through social media platforms, select the "Best Customer" and give rewards.

"Wow, Zhang Wanqing's bun shop is really creative," one customer wrote on social media. "Their 'Best Customer' selection campaign not only increases customer engagement but also allows customers to gain a deeper understanding of the brand."

At the same time, they also held some online cooking competitions, inviting customers to share their cooking works, selecting the "best works" and giving awards. These activities not only increased customer participation, but also allowed customers to have a deeper understanding of the brand.

"Thank you for participating," Zhang Wanqing replied in the comments section, her eyes filled with gratitude. "We will continue to work hard and bring you more surprises."

They also leveraged social media advertising to expand their brand reach. Through precise targeting, they targeted their ads to their target customer base, attracting significant new customers. They also promoted special products such as their "Century Heritage" and "Seasonal Limited Edition" series of steamed buns. These ads not only attracted significant new customers but also provided a deeper understanding of the special products.