Kidnap a superstar for a romance

Chapter 237 Day 233 of Being a Boss (Preparation for the Performance)

These seemingly insignificant little things can reflect the characteristics of FYH and make FYH stand out and be remembered in this Korean entertainment industry where there are so many entertainment companies.

Secondly, support items and peripherals are an important medium to unite fans. Unique peripherals can also make fans feel that their money is worth spending. Under the subtle influence, it can not only promote consumption, but also make fans feel that no matter which artist of the company they support, they will eventually be associated with FYH as a whole. At the same time, the connection of peripherals can also bring fans together, making them feel a sense of belonging to FYH as a whole.

The third is the profitability of entertainment companies. Korean entertainment companies cannot make much money simply by relying on artists. It is absolutely impossible to rely solely on artist activities to make profits. Peripheral products have become a very important source of income for the company.

Previously, Heo Yisong was busy trying to establish FYH in Korea, focusing more on the quality and development of artists. Now that the foundation of FYH has been laid, Heo Yisong is also ready to start building a peripheral brand that is unique to FYH.

The first performance was held at the Jamsil Olympic Stadium in Seoul, the largest concert venue in South Korea, with 60,000 to nearly 70,000 seats and a maximum capacity of 100,000 spectators.

This was the first time that Xu Yisong attempted a concert of this scale. The originally scheduled 80,000 tickets were sold out on the day of sale. The same was true for tickets for the other three shows. Even the overseas tickets were sold out as soon as they were sold.

This result has made the entire FYH full of fighting spirit for this performance, and at the same time, they have become more strict with every aspect of the performance. In order to live up to the support of the fans, every aspect of this performance must be done well, only in this way can we live up to the high expectations of the fans and not end up destroying our own reputation.

The venues that were chosen for the performances this time were all inspected by Xu Yisong himself. These venues are often used for concerts in Korea, and there are no problems with either the equipment or the process, and the business is quite mature.

But there was a problem, that is, the venue was too big, especially the Jamsil Main Arena. Xu Yisong tried several places and couldn't see the stage clearly. In some places, even the big screen couldn't see the people clearly.

But being big also has its advantages, that is, there is a lot of room for maneuver.

In order to solve the problem of not being able to see the stage clearly, Xu Yisong communicated with the stage design and decided to change the distribution pattern of the screen based on the traditional large screen and then use the gauze screen projection technology combined with lighting to create a multiple naked-eye 3D effect.

In this way, even if the audience cannot see the stage clearly when watching the performance, they can still enjoy the stage performance from any angle of the venue through the large screen behind the stage and the gauze screen projections at several angles.

Moreover, the 3D effect created by the gauze screen projection and screen division allows them to present more stage designs.

The only downside is probably that it’s more expensive.

Fortunately, the team she hired this time were old acquaintances she met when she was working in the United States.

At that time, the team was just a small company composed of a group of young people who had just graduated from college. Xu Yisong was working in the investment department at that time. They wanted to obtain an investment through the company where Xu Yisong was working at that time, and Xu Yisong was responsible for the connection.

However, because they failed the evaluation, they did not receive investment from Xu Yisong's company at the time. However, after learning about their technology, Xu Yisong became interested and invested in them in his personal name. It was not a lot, but it was life-saving money for the team that was about to go bankrupt at the time.

Later, the team was lucky enough to meet a company willing to buy their technology, and that’s how they came to have the current team that is quite famous in the industry.

Xu Yisong's initial investment helped them get through the most difficult period and last until someone came to buy their technology.

Last year, their company went public. After becoming a shareholder of the company, they gave Xu Yisong shares according to the initial capital. Xu Yisong simply invested another sum of money in the name of FYH Company and also exchanged for shares. So now FYH is also a shareholder of this company.

In fact, the dividends Xu Yisong would get from shares in her personal name would be more than if she invested in the company, but in order to allow FYH to make more money, she chose to invest in the company's name.

Moreover, this company specializes in projection and lighting. FYH will have more and more concerts in the future. With such a company, FYH can save a lot of money.

This time, Xu Yisong spent more money on the official performance, but the stage effects are real. She dares to say that there is no other company in the entire Korean entertainment industry that can compare with her at this stage.

This company is an American company. It is not well-known in Korea, but it is very popular in the European and American markets. Their technology is definitely at the forefront of the industry. After FYH's performance is over, as long as there are no accidents, even if it is only half of the effect that Xu Yisong originally planned, there will be many entertainment companies willing to find this company to cooperate in the future. By then, won't the money go back to FYH?

In the short term, FYH seems to have lost money, but if you look at the long term, this is just an investment with quite good market prospects.

So this performance, which seems to be a pure waste of money to outsiders, is actually never a simple performance. Xu Yisong put a lot of thought into it.

Before the performance, Xu Yisong specially changed her hair color. Unlike others, she did not dye all her hair one color, but only dyed part of her bangs and the hair behind her ears in rainbow colors.

Normally, it's not particularly noticeable when your hair is down, but if you move your hair a little, the rainbow behind your ear will show up. The highlights on your bangs are also very natural, and it looks like a beam of colored light has fallen on your hair.

In addition to the bangs and highlights behind the ears, the ends of the hair are also gradient-treated to make the overall look less monotonous.

Other artists in the company also adjusted their image based on this performance, and even the trainees who have not yet debuted had Cody do their makeup.

Before the performance, the whole company was in a busy and tense state. It was not the first time for FYH to hold a concert, nor had they never held large-scale concerts before, but this time there was too much to do for the performance, and it was no longer a simple large-scale concert.

The most nervous ones are probably the company's trainees.

After two months of assessment, a total of 15 qualified trainees were selected to participate in the performance. Although they had practiced all the programs very well, they had even reached the point where their bodies would automatically move when the prelude sounded.

But who wouldn’t be nervous when making their first appearance in front of such a large gathering of tens of thousands of people?