Reborn in 2014, getting rich from the World Cup

Chapter 722: The Transition from a Businessman to an Entrepreneur

1 month 8 number.

Friday.

Shanyin has undergone a major update and launched the "Shanzhu Shop" function.

Why wasn’t the already completed “Shining Star Map” launched together?

It’s still the same reason - not enough manpower.

It's inevitable that a company will grow too fast.

hiring?

How could there be no solution?

It never stopped.

But now the Flash is like a battlefield.

The new recruits simply can't keep up with the pace.

Besides, Jiangcheng is not as good as the super first-tier cities like Emperor Demon Chu Peng.

Talent resources are limited.

Many people simply don't want to come.

The situation is much better for the e-commerce branch in Chuzhou and the live broadcast branch in Shanghai.

"Shanzhu Shop" is now available online.

This is because the Chuzhou e-commerce branch already has sufficient operational capabilities.

As for the live broadcast function, it was launched as early as the end of December.

Shanyin’s live broadcast business is not a key project at present.

It is more of a supplement to the short video section.

So I just went online casually.

After all, food should be eaten one bite at a time and things should be done one thing at a time.

And there are so many things that Shanyin has to do now.

The live broadcast business can only be put on the back burner now.

Let’s talk about another very important point - overseas business.

The reason why Yang Zheng planned to start financing directly was because of this consideration.

Without the help of those capital resources, he really does not have the ability to expand overseas business.

But those capitals were indeed a bit excessive.

With a valuation of 25 billion US dollars, do they really take his Flash as a big deal?

Besides, Shanyin doesn’t have the manpower to expand its overseas business now.

So I just put it on hold for the time being.

The launch of the Shanzhu store function caused quite a stir.

If the previous shopping link function was just an attempt by Shanyin to expand its e-commerce business.

Now allowing bloggers to directly put products on the shelves is undoubtedly a clear move to launch an attack on the e-commerce field.

Even Xiao Guang couldn't help but call Yang Zheng.

What he meant was: the current cooperation model between Shanyin and Huoduoduo is pretty good, both parties have benefited a lot, and there is no need for Shanyin to squeeze into the e-commerce field.

He couldn't help but not panic.

How did Huoduoduo grow from a concept to its current valuation of US$600 billion in just over a year?

He witnessed and experienced the whole process firsthand.

Now Yang Zheng is going to create an e-commerce platform.

How could he not worry about having too many goods and ending up with a loss?

In particular, Shanyin is still borrowing various resources from Huoduoduo for its development.

As a CEO with so many problems, he must be feeling very complicated.

The boss uses the company he manages to nourish the development of another company of the same type.

What can you do with him?

Finally, Yang Zheng gave him a detailed analysis of the differences between Shanyin E-commerce and Huoduoduo, and made it clear that Shanyin would never take similar actions to block Huoduoduo in the future.

Only then did Xiao Guang dispel some of his concerns.

Of course, Xiao Guang is not really worried about competition.

Money is earned endless.

The e-commerce market cannot be fully taken over by any one platform.

Huoduoduo is still a long way from paying for goods.

How could Xiao Guang possibly worry that Shanyin E-commerce would come to grab Huoduoduo’s market share?

The thing to worry about in this matter is paying for the goods.

First, there is Huoduoduo, an e-commerce platform that focuses on the sinking market.

Then it created a short video platform called Shanyin and began to enter the e-commerce field.

Isn't it obvious who they are targeting?

What Xiao Guang was really worried about was that Yang Zheng valued Shanyin more and used Shanyin to suck the blood of Huoduoduo.

After all, Yang Zheng only has 35% of the shares in Huoduoduo, but he is the sole owner of Shanyin.

In this situation, it is not surprising that Yang Zheng would come up with some blood-sucking operation.

And Yang Zheng also knew what Xiao Guang was thinking.

He analyzed the differences between Shanyin and Huoduoduo to Xiao Guang, which was actually telling Xiao Guang that the two platforms were his different layouts and he would not give up the other because of who he valued.

This is true.

Huoduoduo focuses on the low- and mid-end market, while Shanyin focuses on the mid- and high-end market.

This has always been Yang Zheng’s plan.

After all, the flash sound and fighting sound he made are different.

He owns Huoduoduo, a pure e-commerce platform.

Therefore, his development positioning of Shanyin e-commerce will definitely be different from the diversified market strategy positioning of Douyin e-commerce.

Originally, Douyin was no match for Pinxixi in the low-end market.

Having worked in e-commerce on Douyin, he knows that many of the low-priced products on Douyin are actually links directly from Pinxixi.

The professional term is: no source of goods.

Douyin, including many shop owners who sell goods, are just "middlemen".

And then there's one more thing.

The process of developing e-commerce business on a short video platform is much more tortuous than directly establishing an e-commerce platform.

That’s what Douyin is all about.

It was officially launched in September 2016.

But as early as 2107, it began to develop e-commerce business.

Then in 2021, the Douyin Mall was directly launched.

The entrance is also placed on the main page.

The support is quite strong.

But what about the effect?

Until 2024, Douyin e-commerce's GMV will only be around 3.5 trillion.

As mentioned before, Taobao’s revenue is 8 trillion yuan, and Pinxixi’s revenue is 5.2 trillion yuan.

Even Jindong has more than 4 trillion.

The daily active users of the four platforms are:

Douyin, over 8 million; Taohuo and Pinxixi, over 4 million; Jindong, less than 2 million.

From this we can see that it is really not easy for a short video platform to develop e-commerce business.

and.

Of the 3.5 trillion GMV in Douyin's e-commerce section, only about 40% is directly contributed by Douyin Mall.

The other 60% are brought by live broadcasts, short videos, and product advertisements.

The development of Douyin e-commerce is actually not as prosperous as it seems.

And the cost is quite high.

The examples of our predecessors are here.

So Yang Zheng actually didn't plan to spend so many resources on Shanyin's e-commerce business.

To be more precise, we do not intend to spend too many resources on the low-end market.

He wanted Shanyin Mall to follow the high-end route of Tianmiao Mall and Jindong Mall.

The sinking market can be developed by the anchors and bloggers themselves.

Douyin e-commerce is actually very criticized.

Sellers complain: There are all kinds of strict regulations, various deposit deductions, and you have to spend money to buy traffic, so you can't make any money at all.

Buyers are also unhappy, saying that Douyin's products have the price of Jindong and the quality of Pinxixi.

The money was indeed earned by Douyin.

But Yang Zheng is not that interested in making money now.

How do you say that?

Being poor cares themselves, being wealthy cares the world.

Yang Zheng feels that he can now do something to give back to society.

This is not really giving back to society.

It's just a transition from a businessman to an entrepreneur.

Businessmen are profit-driven and will do whatever it takes to make money.

Entrepreneurs consider social responsibility while making money.

Now that Yang Zheng is in his current position, it would be beneficial for him to take on some responsibilities.