Chapter 344: Transformed into the White Moonlight in the Book 21
Chapter 344: Transformed into the White Moonlight in the Book 21
The netizens in front of the screen were completely furious at this moment.
[What's the car brand? Come out and speak up! ]
[How can a person who can't drive a car and doesn't have a driver's license endorse a car brand? ]
[If he can do this even when it comes to matters concerning life, then what were the brands he endorsed before? ]
[I feel that Shi Ge has no conscience. He has never used this car brand, but he actually used his reputation to make money! ]
[Unfollow him! I am so disappointed in him! ]
[Does the Advertising Law not regulate this? Or has there never been any relevant regulation in this regard? ]
[Didn’t the news expose that a celebrity who was caught driving under the influence endorsed a car brand? What does Shi Ge’s case count as? It’s nothing to do with it.]
[The above, have you ever bought a car of the brand he endorses? ]
[I will never dare to ride in this brand of car again. It's too scary. Who knows if there are any problems with their cars. ]
[That’s true. The spokesperson can be chosen at will, so what are the requirements for craftsmanship? ]
[You said you were a quality endorsement, but you can't even drive a car? Is this an insult to the intelligence of us consumers? 】
[Shi Ge, don't you feel guilty? You are taking the endorsement fee but you don't even have the most basic experience of using the product! ]
[This brand is really blind to choose someone who doesn't even have a driver's license as its spokesperson. Did they take a fancy to his "black and red" physique? ]
[Don't wash it, even if Shi Ge is handsome, he still has to follow the basic rules when endorsing products! ]
[A spokesperson should not only show his/her face, but also be worthy of the trust of consumers! ]
[When will this endorsement trend end? We consumers are not lambs to be slaughtered! ]
[I used to think Shi Ge was quite talented, but now my filter is completely shattered! ]
[The spokesperson can't drive, so who dares to drive this car? Return the car! ]
[Such advertising laws are simply in name only, and it is recommended to conduct a strict investigation! ]
[Consumers are not fools, don’t treat us like leeks! ]
Seeing that the netizens’ uproar was getting bigger and bigger, and even finally ranked first on the hot search list, Shi Ge’s company was in a state of panic.
They kept receiving calls from major brands, most of which wanted to cancel their endorsements.
Even if Shi Ge is an actor, he means nothing when it comes to interests.
The one who is most worried right now should be the car brand. They originally took a fancy to Shi Ge's fame and thought that endorsing such a car brand should not be a problem and maybe even bring more positive publicity.
Now, with just two or three sentences, all the work of the brand over the years has been in vain.
The brand quickly issued a statement on major platforms:
[Statement on Mr. Shi Ge’s endorsement incident]
Dear consumers and partners:
We have noticed the recent discussion about Mr. Shi Ge endorsing our brand of cars and are deeply concerned about it. We understand and respect the voices and concerns of every consumer.
First of all, we would like to thank Mr. Shi Ge for being our brand ambassador. He has always brought a wide range of influence to our brand with his professional and enthusiastic image. However, we realize that we have not fully considered the expectations and concerns of consumers in the selection of ambassadors, and we deeply apologize for this.
Regarding the fact that Mr. Shi Ge cannot drive, we would like to clarify that Mr. Shi Ge’s personal driving skills have nothing to do with his recommendation and trust in our brand of cars. Our endorsement cooperation is based on Mr. Shi Ge’s positive image and influence in the public’s mind, as well as his real experience and recognition of our brand products.
We always adhere to the principle of product quality and customer satisfaction. The choice of spokesperson does not directly represent the performance or quality of the product. We promise that our automotive products always meet high standards of quality and safety performance, and we will continue to be committed to providing consumers with safe, reliable and high-quality automotive products.
In order to express our sincerity and respect for consumers, we will provide certain preferential policies and service support to consumers who have purchased our brand cars. At the same time, we will also strengthen communication with consumers, actively listen to their opinions and suggestions, and continuously improve our products and services.
Finally, we once again apologize for the inconvenience caused to consumers by this incident, and promise that we will continue to improve our brand management and endorsement strategies to better meet the needs and expectations of consumers.
Thank you all for your understanding and support!
usatvline