Become a winner in life after binding the childbearing system

Chapter 736: Marginal People in Farming Literature (38)

Live streaming is a common activity on various active short video platforms.

However, the live broadcast staff inside were completely different from those on Blueberry TV's variety show. Without these eyesores, the subsequent filming of the variety show went much more smoothly than the production team had anticipated, which surprised Director Zheng and others.

what?

why?

Could it be that this person really has a very low profile? That shouldn't be the case, considering there are quite a few fans willing to spend real money on them.

At least in Director Zheng's view, the traffic stars who have already collapsed lack value. After all, they are not the kind of people who speak through their works, but rather make money by selling their own persona and appearance.

Most female fans are extremely possessive, so how can they be convinced by a statement that looks fake?

"Those who didn't believe him have already left, and those who remain don't care about the truth. As long as this person is willing to continue selling his persona, they are willing to spend money on him."

Shen Yao glanced at the trending topics on the internet these past few days. Most of them were about variety shows, with viewers enthusiastically discussing the live broadcast effects. A smaller portion was about popular celebrities in the industry, such as spoilers from filming dramas, magazine covers, or wearing luxury brand items to events. Regardless of whether they had anything important to say, they could always firmly occupy one of the trending topics.

Sometimes Shen Yao didn't understand why those bizarre photos with filters and skin smoothing that made people's features unrecognizable, and an ugly dress that showed no beauty but was ridiculously expensive, could occupy those entertainment trending topics on the internet.

Could it be true, as others have said, that these people have all paid for annual top search rankings? And that a large portion of their annual income goes towards online marketing?

Later, Shen Yao half-understood and half-accepted it, and was glad that their company's main business was not the actors and stars who were constantly bombarded by trending topics, but the film and television dramas that could make money from the story and visuals.

otherwise

Shen Yao shook her head, seemingly wanting to say something but then hesitated, before asking about Director Zheng's next plans.

What are the next steps?

"Let's prepare for the second season. The response and success of the first season were excellent, especially for the guests on the show, who all gained varying degrees of popularity."

What is traffic right now? It's the bridge that helps them get promoted.

As long as they have traffic, they have everything; they can get on any film or variety show.

Because this type of live-streamed variety show is something new to try, regardless of whether it will become mainstream in the future, it does seem to be able to arouse the enthusiasm of the audience right now.

Director Zheng has already heard that several of the show's guests have received invitations from film crews. You know, at this time, even popular young stars may not be able to join a production, let alone these middle-aged artists. It's not easy for them to find a suitable lead role instead of a supporting one.

"Director Zheng can improve the content of the second season based on this season."

Just like the publicly funded dating incident that happened this season, it absolutely cannot happen in the second season.

"Of course, many agencies have already submitted their artists. This time we have enough time and we have absolute initiative, so we must be very careful in selecting the guests."

Director Zheng didn't want to suffer in silence any longer, while at the same time, the other person's agency was also eager to make back the lost traffic.

I heard that his original plan was completely disrupted, and the agency wanted him to make quick money instead of cultivating him for a long-term, sustainable career.

After all, people in the entertainment industry are most averse to making quick money, because that's tantamount to killing the goose that lays the golden eggs, which is not good for either the person or the management company.

But who can blame them when this person is so opinionated, likes to go against the management company, and even keeps things from them?

The agency is also afraid that they might promote someone and then dump them. It's not easy to cultivate a popular celebrity who can regularly and consistently profit from fans. It was the other party who really angered the agency; otherwise, it would have been a win-win situation for them.

Shen Yao agreed with Director Zheng's remarks and offered him her support.

She introduced several reputable talent agencies to Director Zheng. Although it doesn't mean that all the artists there are good boys, they have a solid foundation, so selecting people from them wouldn't be like looking for a needle in a haystack.

I had another private get-together with Director Zheng. Other leaders and directors from Blueberry TV were also there. Shen Yao has brought a lot of economic benefits to the platform, and no one wants their relationship with her to fade. It's not easy to have a stable and profitable partner at this time, and Blueberry TV is also worried that other platforms might try to take advantage of Shen Yao.

After enjoying a good meal and drinks with the directors, Shen Yao turned around and flew back to Beijing.

Having been away for several months, Jiang Sheng, the biological daughter, was somewhat unaware of her mother's presence and appeared a little dazed when she saw people.

Fortunately, Jiang Sheng is a sweet and considerate daughter. In just half a day, she couldn't help but snuggle up to her mother and act cute. Compared to her father, who had been with her for several months, her mother made her happier.

Jiang Hanzhou:......

Jiang Hanzhou inwardly cursed at the little ingrate, saying that she wasn't like this when he and his daughter were each other's only family.

Shen Yao couldn't help but cover her mouth and chuckle. She waved her hand, telling Jiang Hanzhou not to stay and to hurry up and go on his business trip to make money.

"You really want me to leave?"

Jiang Hanzhou gripped Shen Yao's wrist slightly, his expression still somewhat aggrieved.

Shen Yao blinked. "Mr. Jiang, you have elderly parents to care for and young children to raise. Supporting your family is an urgent matter."

"Alright, Mrs. Shen, I'll try to make it to the household and come back as soon as possible."

Jiang Hanzhou sighed, feigning composure, then turned and hugged Jiang Sheng, giving him some instructions.

Fortunately, her "little cotton-padded jacket" attribute wasn't so bad that it was leaky. Jiang Sheng raised her hand to touch her face and acted coquettishly, saying all sorts of nice things before Jiang Hanzhou was satisfied.

Jiang Sheng: ...

My parents are so childish. They're already half a year older, and they still have to coax me.

Ugh

Who can blame me for being my parents' beloved eldest daughter? A good child is always so considerate.

Jiang Sheng smugly praised himself in his heart, then ran up to Shen Yao and the three of them had a rare and warm family reunion dinner. Afterwards, they spent a few days with Jiang's parents. Then, Jiang Hanzhou took a plane and left Beijing to take over Shen Yao's business trip to earn money.

As the weather gets colder, we're wearing thicker clothes.

After resting for a while, Shen Yao resumed her daily routine of going to work and coming home.

Jiang Sheng is thriving in kindergarten, completely unlike the child who used to throw tantrums at the beginning. This shows that time really can change a person's mind, even a child.

Jiang Hanzhou returned to Beijing before the New Year holiday, a time when the film and television industry was booming, with both movies and TV series being very popular.

The company's new dramas are all pretty good, and the company is also trying to secure some good release dates, especially for movies. Even a slight delay can mean a loss of real money.

Jiang Hanzhou still needs to make contact regarding the release schedule, especially regarding arrangements with theaters. Capitalists make money, but they are not without human relationships.

Unless it's a dark horse that emerges from nowhere, capital will definitely prioritize making money for itself. After all, every movie needs to share a portion of its revenue with the theaters upon release, and whoever pays more gets more screen time. That's how pragmatic capital is.

Jiang Hanzhou would come home drunk almost every day. Shen Yao felt both disgusted and sorry for him. She wanted to tell him that he didn't need to work so hard. Their movie was of decent quality, and they could secure a release date even without special arrangements. Why make himself look so pathetic?

Jiang Hanzhou shook his head and chuckled. He didn't really enjoy drinking and socializing. He pulled Shen Yao aside and whispered a few words in her ear. Jiang Hanzhou leaned back and relaxed visibly.

Shen Yao:......

Shen Yao raised her hand and patted Jiang Hanzhou's arm. "Are you serious?"

Running a cinema chain is not easy, especially if Jiang Hanzhou wants to get involved. Unlike film and television, where you can easily throw in hundreds of millions or even billions of dollars, there's no guarantee of success.

After all, running a movie theater is a long-term business, and it's hard to see profits in the short term. In order to make money, theaters need to continuously release new movies and have an audience. With the internet so developed now, many viewers are unwilling to go to the cinema to watch those nonsensical contents unless they come across a really good movie.

But how difficult is it to achieve this? You basically only come across a few such shows a year. And even a few shows aren't enough to make money; they can barely keep the theaters afloat, and in the end, most of the time, they still suffer losses.

Shen Yao had considered starting a cinema chain before, but she was afraid of getting trapped and unable to get out. Many film and television companies have had their cash flow ruined by various investments, and eventually had to declare bankruptcy.

Shen Yao has worked so hard to accumulate so much wealth, and if Jiang Hanzhou doesn't manage it well, the two of them could easily lose everything in one fell swoop.

With children at home and elderly parents to care for, Shen Yao really didn't want to do something that could easily lead to no return. Therefore, when Jiang Hanzhou spoke to her, her first reaction was to refuse.

Jiang Hanzhou couldn't help but curl the corners of his mouth slightly, without laughing out loud, but he explained his reasons and intentions for doing so, and assured them that there would be no loss, or even if there was a loss, it would be within their acceptable range.

"A bet?" I had no idea Jiang Hanzhou was so daring and ambitious.

"I guess so. It's mostly a matter of tight funding. The film industry is tough," Jiang Hanzhou said, rubbing his aching temples.

Entering the cinema chain business was not a spur-of-the-moment decision for Jiang Hanzhou, but rather a well-thought-out move. Just like the previous discussion about Jiang Hanzhou wanting to enter the fashion industry, he successfully made a name for himself by producing several films and television dramas with fashion themes.

Although this project isn't as profitable as expected right now, it's still a source of revenue for the company. Jiang Hanzhou plans to incorporate these fashion elements into the company's daily operations to ensure a steady, long-term flow of income rather than chasing quick profits.

"The cinema chain is more complicated." There are public and private aspects involved. The two of them have been working in the entertainment industry for a long time. If they enter the cinema chain business, will it involve monopoly and attract the attention of the higher authorities?

Don't think Shen Yao's worries are just overthinking. In reality, this kind of all-inclusive service is not suitable for the entertainment industry. If you control too many resources, you can easily be used as a warning to others.

With more capital, you lose control of yourself. Your every word and action will affect the entire situation. Especially now that everyone is talking about the economic downturn and the film and television industry's winter, there are basically no good projects in the film and television industry. Most of what can be produced are just some traffic stars making money like crazy.

Even though Shen Yao has a large number of novel IPs provided by Hongshi Network to stabilize her base, the number of actors she can choose is limited.

Without popular celebrities and strong business acumen, it's impossible to make money.

Using popular celebrities costs a lot of money, not to mention the marketing, and the content is heavily inflated, making it look good on the surface but ugly on the inside.

Throughout the year, the company had so many projects, but only about half of them were profitable. Fortunately, the movies were the main source of revenue; otherwise, Shen Yao would have worked hard all year for nothing.

Shen Yao was genuinely afraid when Jiang Hanzhou suddenly announced his intention to operate a cinema chain.

Jiang Hanzhou understood Shen Yao's concerns, but he wasn't entirely unprepared to speak up.

Just like the cinema chain operation mentioned this time, you definitely need to own the cinema chain first before you can operate it when the movie is released.

Jiang Hanzhou was targeting several small and medium-sized cinema chains that were on the verge of bankruptcy. They were usually deserted and relied entirely on showing movies during holidays to attract viewers and provide the funds to maintain low-cost operations.

However, it seems that achieving this goal will only become more and more difficult now, because the overall quality of the films is poor, and small and medium-sized cinemas are located in remote areas, so even during holidays, not many people go to see them.

"Invest in the company first to gain control of the situation, and then buy it all when the subsequent funds arrive."

Jiang Hanzhou stated that he intends to follow a strategy of encircling the cities from the countryside (prioritizing small towns and then moving on to large cities).

Shen Yao:......

"Try?"

Let's try it out first; if it doesn't work, it won't be too late to withdraw our investment.

Jiang Hanzhou was the type of person who wouldn't give up until he hit a wall, and he was confident that he wouldn't hit a wall.

While the rest of the country was joyfully celebrating the New Year, Jiang Hanzhou was busy acquiring shares in these small and medium-sized cinema chains. The prices he offered were very reasonable, and he was only acquiring half of the total shares.

Although some small and medium-sized cinemas eventually returned to their original positions, the vast majority were pragmatic and knew that the current resurgence was just a temporary phenomenon, and that once the holidays ended, the cinemas would return to their previous state of near collapse.

Taking advantage of someone investing to quickly recoup your initial investment is much more useful than hopeless persistence, isn't it?

Jiang Hanzhou successfully obtained the operating rights to the cinema chains he wanted. Most of these cinemas were located in remote or economically underdeveloped small towns, which were not only very difficult to operate, but also not very profitable.

Fortunately, Jiang Hanzhou didn't expect to make a fortune from these cinemas; it was just a means to promote his own movies. In the end, his own products were still the most effective.

"Let's focus our energy on movies this year," they said. When the movies are released, they can coordinate with their theater chains for promotion, which might have a surprising effect.

“Sure, we happen to have quite a few projects on hand.” The screenwriters are all seasoned veterans, and they’re not afraid to make movies right now.

After discussing it, the couple decided to recall Director Wang, who was taking a break, to work.