Become a winner in life after binding the childbearing system

Chapter 737: Marginal People in Farming Literature (39)

Director Wang is enjoying herself outside. After all, she has had some good movies released in the past few years. Although it's impossible for every movie to be a big-budget, high-grossing production, she has never lost money. Moreover, Director Wang herself is not the type to cause trouble. No matter how others try to poach her, as long as Shen Yao and Jiang Hanzhou do not lower their standards for working with her, she will not leave no matter what.

Hearing that the company wanted her to return to film a movie, Director Wang thought, "Why wait?" After only saying a few words to her family, she hurriedly boarded a plane back to Beijing.

Inside the company, Shen Yao was having a meeting with the project team, and Director Wang was also among them.

"...These films were all edited by well-known editors in the industry. There are no major problems with the content; the main issues are with the presentation and angles of the filming," Shen Yao bluntly pointed out that in today's film industry, where special effects are indispensable, there are not many companies that can produce satisfactory special effects.

"Most still prefer to hire foreign teams, but they have a drawback: they don't understand the aesthetics of domestic audiences and are aloof and inflexible."

For example, two mythological films invested in by Chunfeng Company were ridiculed after only a few days of release, indicating that audiences did not buy into them. Although Chunfeng Company managed to extract a large sum of money from Zhou You through tough tactics and did not lose money, these two films were still pure losses.

Even without those newly established rules in the film market, based on the special effects that Spring Breeze Company found on its own, Shen Yao didn't think this type of film could make money in the market.

Because Zhou You was cheated by Chunfeng Company, and the two sides are still in court, it is clear from the current public opinion that Chunfeng Company has the upper hand. Zhou You will have to suffer some hardships if he wants to completely break away from them.

However, they weren't discussing Zhou You right now, since no matter what happened to Zhou You in the end, he would never have anything to do with them again.

Jiang Hanzhou and Shen Yao were both respectable people and didn't want to go too far with Zhou You. After all, he was a contributor who made them a lot of money by making two movies. Although Zhou You himself became more and more eccentric later on, and his young wife was also a troublemaker, those were all Zhou You's personal problems.

Shen Yao's statement expresses her distrust of special effects. Beyond the issue of special effects, Shen Yao also opposes the excessive reliance on celebrity endorsements.

"We can't use traffic stars because traffic is still too small compared to the audience. Fans can provide free publicity for the drama to a certain extent, but the status of traffic stars means that these fans are destined not to behave themselves," Shen Yao continued to give examples of stars who were let down by their fans. The original films and TV series they made were actually quite good, but the fans liked to jump around and make all sorts of unfounded accusations and fight the world. As a result, all the problems backfired on the stars, further affecting the reputation of the films and TV series, causing the audience to develop aversion and refuse to watch the stars' works.

"This situation often happens in TV dramas, and it is also common in the film market in recent years. For example, several youth films in the past have seen a significant decrease in box office revenue due to the excessive enthusiasm of fans." The revenue was much less than expected, and this amount of money cannot be recovered by fans buying more tickets. At least compared with the spending of ordinary viewers, the fans' spending is insignificant.

"For this film shoot, our first priority is to ensure the quality of the script, followed by casting that takes the entire film into account, and only then..."

Shen Yao carefully explained her requirements, and then listened to the others discuss among themselves, especially Director Wang, who also wanted to express her opinion.

Everyone was working towards making the project perfect and the movie more profitable, so they spoke without any personal bias (or only a small one), all for the sake of the entire project.

Director Wang stated that the casting of the film needs to give way to the integrity and suitability of the entire story. Unless it is a dispensable and unimportant role that can be given some leeway, strict requirements must be met, and unsuitable people cannot be included.

"We have the initiative in casting. Actors in the industry who want to achieve results are willing to cooperate." After all, it is not easy to consistently produce good scripts. Director Wang is a brand name in the company. As long as we put Director Wang's name on the table, we will not have to worry about signing suitable actors.

"In terms of film production, our professional team is mature and has been working together for a long time. We won't lag behind in other aspects. The only thing we need to pay attention to is the diverse personnel. We can't be strict with everyone." If someone gets into trouble, it will have a negative impact on the entire crew.

The most obvious example is the previously widely publicized private morality incident, which caused the production crew to halt for several days, resulting in financial losses and even being brought up during the film's release.

Shen Yao was unaware that the production company had complained throughout the industry, causing quite a stir and even spreading the story outside the industry, attracting netizens to watch the drama unfold, adding insult to injury.

Normally speaking, the inside and outside of the circle are two different worlds of public opinion. What the inside values ​​is ignored by the outside, while what the outside shouts about is completely ignored by the inside.

However, with the rapid development of the internet in recent years, many people like to subtly stir up trouble online, leading to a lot of rumors circulating between inside and outside the circle. Many of these rumors are even firsthand accounts from insiders, making them more exciting than in earlier years and exacerbating the conflict between insiders and outsiders.

"These are all unavoidable things, and all we can do is try our best to manage them." If all else fails, we can only cut ties. Crisis public relations must be prepared in advance.

Shen Yao then distributed the plans they had prepared to everyone. These preparations were for the sake of being prepared, and at least they couldn't do nothing.

After explaining these trivial matters, everyone else left one by one, leaving only Shen Yao and Director Wang in the office.

Shen Yao began to wonder if Director Wang was having any trouble adjusting after returning. "We weren't originally planning to rush things, but the company has recently invested in a lot of small and medium-sized cinemas, so it will be easier to push things forward with the films than before."

Why not use our resources now that we have them? When are we going to use them?

Shen Yao has never been one to hide anything, and the media does report on such matters. However, compared to the love and hate stories of celebrities and actors, things like investing in cinemas are generally not of much interest to the average person.

After all, most of the viewers active online are young people who are more willing to follow glamorous celebrities. Shen Yao and Jiang Hanzhou have kept a low profile in recent years. As their company grows larger, they are exposed to the public eye less and less.

Director Wang was of course unaware of the recent adjustments to the company's business. However, she had never really taken a break and always made sure to shoot at least one film every year. Her investment in the cinema chain was indeed related to her, as it meant that the films could be scheduled for release in more slots, allowing the money to go into her own pocket.

I turned around and flipped through the contents of several movie scripts written by screenwriters. None of them were complete scripts; they were just brief summaries.

After careful selection, Director Wang chose one that he was relatively satisfied with and handed it to Shen Yao.

"Won't you take another look?" Shen Yao raised an eyebrow. Apart from Director Wang, everyone else in their company was quite busy.

Director Wang shook his head. "If we don't want to use special effects and we want to avoid relying on popular celebrities, this kind of lighthearted and humorous comedy is a good choice. It's low-cost, has a simple composition, and we can find alternative actors, which will save us some money."

The alternative path that Director Wang mentioned refers to professional comedians, or actors in the film and television industry who are good at playing supporting roles or comedic characters. Generally speaking, they are not as concerned about their image as traffic stars, they will not refuse some exaggerated actions, and their pay is also cheaper than others.

Director Wang had previously considered making this type of film, but because he hadn't come across a good script, he had to put the idea on hold for the time being.

Now that she has the opportunity, Director Wang will definitely seize it. Besides, when she handed it over, she noticed the screenwriter's name, who is a well-known big shot in the industry, guaranteeing quality.

Shen Yao:......

Shen Yao was surprised that even after so many years of wealth, Director Wang's thinking was still so simple.

However, she told Director Wang not to worry about saving money, because this kind of light comedy film wouldn't cost much to begin with. Besides, this kind of film is all about the actors; as long as the actors are in good form, the success is 80%.

"Contact me anytime if you encounter any difficulties," Shen Yao said, adding that she has been at the company recently and that the preparations for this project, which is to be filmed on location, will take at least one or two months.

Director Wang nodded and then took the initiative to contact the screenwriter of the story. The two arranged to have a simple meal together.

Director Wang asked the screenwriter to continue refining the film's content, while she herself would first look for actors within the industry. If the screenwriter had any good actor recommendations, they could simply tell her, since Director Wang wasn't truly ignorant of human relationships, as long as the role was suitable.

Busy, bustling around, stopping and starting.

With the approval of Director Wang's new film project, rumors of casting controversies have also emerged.

Many actors and celebrities in the industry began to contact Director Wang, whether through private interactions or public announcements, all wanting to participate in this film.

However, Director Wang had her own ideas. She released the genre of the film early on and then rejected a group of popular celebrities, saying that their personas were not suitable for this kind of comedy film.

Because of the comedic elements, some exaggerated plot points are inevitable. Popular celebrities rely on their fans for their livelihood; if their public image and appearance collapse, it can be their downfall.

Therefore, these popular celebrities, upon hearing about comedy, readily agree and quickly leave.

After getting rid of these troublemakers, Director Wang finally focused on selecting the actors he wanted. Actors who had been in the film industry for many years but were not known for their looks, as well as actors from comedy shows, were all invited by Director Wang to come and audition for roles at the same time.

Because these people have a wide audience, but they don't have the die-hard fans of popular celebrities, the commotion they cause online, while significant, is not entirely uncontrollable.

Once the cast was finalized and the contracts were signed, Director Wang took them directly to the film set for a shooting period of approximately four months.

Shen Yao was dealing with the people from Hongshi Network. The short drama track was still too profitable. Although it was not as profitable as when they first entered the market, they were still making several times their investment.

Hongshi Network came here with a grand ambition: to build a platform overseas to produce short dramas. After all, the domestic market is already saturated, but there are still opportunities to make money abroad.

Previously, foreign films were very well received in the Chinese market, but now that their domestic short dramas are thriving abroad, they have no choice but to seize the opportunity to make a fortune.

Shen Yao advised the executive of Hongshi Network not to invest rashly, because the most troublesome thing about foreign countries compared to China is the policies and regulations.

"The governments in the markets you mentioned don't stay in power for very long. Once there are changes at the top, we can easily become passive."

At least in Shen Yao's view, they could invest in producing short dramas, but they couldn't actually operate them on a large scale overseas, because people abroad don't value martial ethics like they do in China.

Compared to the exaggerated claims made by some people online, Shen Yao, who works in the entertainment industry, has actually been aware of the situation abroad in recent years.

how to say?

The situation is dire domestically, and it's no less dire abroad.

The domestic film and television industry is experiencing a downturn with little potential, while many professional actors abroad are facing unemployment.

Short dramas are saturated in China, but they are booming abroad. This is because human nature is universal; during economic downturns, people are more willing to watch lighthearted dramas than to watch dramas that offer a sense of satisfaction.

The short dramas that are popular abroad are all the same type that were very popular in China before. Now, Hongshi Network is eyeing them and thinking that it can go there to get a share of the pie, since they have no shortage of novel IPs of this type.

“The situation is different in China and abroad. If Hongshi Network is really interested, we can give it a try,” but she wouldn’t participate either, “The company has a lot of projects recently, and we can’t really focus on overseas ones.”

Even if she could manage it, she wouldn't do it. The distance between them is practically a hundred thousand miles. Shen Yao doesn't even want to leave the capital, let alone fly abroad again and again.

Red Persimmon Network executives: ...

Will Red Persimmon Network give up? The system wondered, because when this person came over, he hesitated several times before speaking, which was also because the host's words were too firm; otherwise, the other party would definitely have continued to persuade him.

'No, they won't turn back until they hit a brick wall, especially since Hongshi Network has a powerful backer.' They are no longer satisfied with the current income from domestic short dramas, and no matter how terrible Shen Yao's words are, they will still hold onto a glimmer of hope.

It's not like there's no domestic capital entering the foreign market; they're doing very well. We're even better than them, and we have our own novel IP. There's no reason why we wouldn't make money.

system:……

However, if the host says so, does that mean Red Persimmon Network is doomed?

However, Hongshi Network's misfortune and falling into a trap was not something that happened overnight. Right now, Shen Yao is still focusing her attention on Jiang Hanzhou, who is currently busy traveling outside.

During the New Year period, Jiang Hanzhou invested in some small and medium-sized cinema chains. Later, he acquired some cinema chains in remote locations and renovated them. Now, he is collaborating with other private cinema chains to promote sales through price reductions and price wars to boost audience numbers.